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Enhance visibility, buyer engagement and conversion charges with the final word blueprint for e-commerce development.
E-commerce Progress Technique shares helpful insights and sensible methods to assist companies thrive within the quickly accelerating e-commerce panorama. By connecting e-commerce instruments and metrics to broader brand-building and advertising and marketing methods, this guide guides readers by important areas resembling customer-centricity, cross-functional collaboration, shopper information and behavior, acquisition and retention methods, neighborhood constructing, search engine advertising and marketing, paid social promoting, product improvement, different development routes and monitoring success.
Written by an skilled e-commerce development advisor and operator,E-commerce Progress Technique options bullet-pointed chapter summaries, interviews with business leaders, case research and on-line toolkits. E-commerce Progress Technique is an important useful resource for manufacturers searching for to methodically plan, execute, and handle their e-commerce development plans.
Writer : Kogan Web page; 1st version (August 29, 2023)
Language : English
Paperback : 336 pages
ISBN-10 : 1398607983
ISBN-13 : 978-1398607989
Merchandise Weight : 1.15 kilos
Dimensions : 6.22 x 0.75 x 9.25 inches
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