Review of Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-digital Era (Advances in Marketing, Customer Relationship Management, and E-services)

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Review of Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-digital Era (Advances in Marketing, Customer Relationship Management, and E-services)


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The emergence of latest applied sciences inside the industrial revolution has reworked companies to a brand new socio-digital period. On this new period, companies are involved with accumulating knowledge on buyer wants, behaviors, and preferences for driving efficient buyer engagement and product growth, in addition to for essential determination making. Nevertheless, the ever-shifting behaviors of shoppers present many challenges for companies to pinpoint the needs and desires of their viewers. The Handbook of Analysis on Client Habits Change and Information Analytics within the Socio-Digital Period focuses on the ideas, theories, and analytical strategies to trace shopper conduct change. It gives multidisciplinary analysis and observe specializing in social and behavioral analytics to trace shopper conduct shifts and enhance determination making amongst companies. Overlaying matters corresponding to shopper sentiment evaluation, emotional intelligence, and on-line buy determination making, this premier reference supply is a well timed useful resource for enterprise executives, entrepreneurs, knowledge analysts, entrepreneurs, advertisers, authorities officers, social media professionals, libraries, college students and educators of upper training, researchers, and academicians.

Writer ‏ : ‎ Enterprise Science Reference (June 24, 2022)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 492 pages
ISBN-10 ‏ : ‎ 1668441683
ISBN-13 ‏ : ‎ 978-1668441688
Merchandise Weight ‏ : ‎ 1.4 kilos
Dimensions ‏ : ‎ 8.5 x 1.06 x 11 inches

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